Social media marketing can be a time-consuming job, especially when you have to manage multiple platforms and an ever-growing community.
If your company depends on social media for marketing purposes, then it’s important to optimize the process as much as possible.
Tools powered by machine learning can help with this task by taking over some of the more tedious aspects of social media marketing.
What is Machine Learning?
Machine learning gives computer systems the ability to learn without having to be programmed every time.
In other words, a machine can adjust its behavior based on data and experience, rather than being explicitly programmed with fixed rules.
Machine learning has many uses in marketing, from content creation for different platforms to targeted advertisements that speak to the specific needs of your audience.
What Can Machine Learning Do to Improve Social Media Marketing?
Here are 9 ways machine learning can help with social media marketing:
1. Content Curation
Content curation is a time-consuming job that requires constant input from the marketer to stay relevant.
Instead of manually finding and sharing interesting content, you could have an algorithm do it for you according to your preferences.
2. Targeted Ads
Using data from previous campaigns, a machine can learn what types of content resonate most with your target market and deliver similar posts to them.
3. Customizing Content For Platforms
Content that is too long or not formatted correctly for a particular social media platform will usually get ignored.
Using machine learning, you can have the content created automatically according to your specifications and delivered directly on each social media network.
4. Customer Service
Social media is an excellent tool for customer service but it’s difficult to manage multiple channels at once when you have a growing customer base.
Chatbots powered by AI and machine learning can take over some of the more basic tasks, freeing your team up to deal with higher-level issues and leaving customers happier in general.
5. Trending Topics And Keywords Identification
Social media content is often fueled by trending topics or hashtags that are relevant to several different communities at once.
Machine learning algorithms can identify these trending topics and hashtags, allowing you to plan content in advance or even adjust your marketing strategy entirely.
The same technology can be used to find keywords that your target market is using, creating a more targeted campaign.
6. Brand Mentions and Sentiment Analysis
Social media users are quick to share their opinion with the world through their posts.
Instead of manually checking brand mentions across various platforms, you could have an algorithm do it for you in real-time.
This allows you to quickly react when a negative comment is made and gets ahead of the competition by monitoring what their customers are saying about them online.
7. Customer Retention and Engagement
Keeping your audience engaged on social media is crucial for the success of any company.
One way to do this is by using machine learning algorithms that work as chatbots, automatically responding to relevant comments or questions from customers without requiring human intervention.
This will increase customer satisfaction while freeing up valuable time for other tasks inside your company.
8. Personalizing Content
Personalized content is one of the most effective forms of marketing, as it speaks directly to your customer’s needs and preferences.
Machine learning algorithms can learn what type of content resonates best with different types of people so you can create more personalized posts across all channels.
9. Planning and Scheduling Content
Planning content ahead of time is a must for any successful social media campaign and making sure it gets posted at the most optimal times.
Using machine learning algorithms to create your posts in advance will help you save valuable time while still delivering relevant content when it matters most.
As this technology continues to develop and evolve, it will be easier to automate some of the more mundane tasks involved with social media marketing and allow marketers to focus on bigger-picture ideas.
Suggested Reading: 70 Best Social Media Management Tools for Small Business
Here are some AI and Machine Learning based Social Media Marketing Tools
There are a lot of tools out there that can help marketers save time and deliver better results on their social media campaigns.
1. Pattern89
Pattern89 is the marketing software that will manage your Facebook, Instagram, and Google ads for you.
It will help you save money and make more money by using machine learning. Pattern 89 can be your social media assistant.
2. Jasper
Jasper.ai is the newest AI-based content writing tool on the market that I use and have been satisfied with the results.
Offering a lot of templates for various purposes, it’s one of my favorites for writing social media posts and ad copy.
3. Persado
Persado is a marketing language tool that uses AI and machine learning to produce the right wording for your audience.
By analyzing past campaign responses, it generates emotional profiles for every customer segment. It can then tailor content to your audience by incorporating your brand voice.
4. Socialbakers
Socialbakers uses machine learning to provide insights for social media management.
It provides more advanced tools for influencer marketing.
There are also an analytics dashboard, and smart scheduling tools that suggest optimal times to post on social media platforms.
5. Cortex
Cortex is one of the many tools that can be used when you’re looking for ways to share content.
With its powerful machine learning algorithm, it can tell you the best time to post based on your history and your competitors.
You can use the software to find out what colors are most appealing to your audience.
6. Phrasee
Phrasee has created a machine learning algorithm that can check what type of social media advertising copy was effective and what type of advertising copy was not.
It will then show you the type of content it is recommending in a future marketing campaign as well as the type of content it has uncovered that does not work.
7. Lately
Lately is a machine learning-powered platform that can help you to promote your content by generating social media posts.
It will also let you manage your social media by providing the best schedule for optimal impact.
Lately analyzes the historical data of your platforms and offers suggestions so that it can help you to be more successful in promoting your content on various social media channels.
Conclusion:
Machine learning is one of many tools that can help you optimize your social media marketing efforts and achieve better results in less time.
Most marketers know that a social media campaign is only as good as its content, and crafting the perfect post can take hours of work.
But with help from machine learning algorithms, you might be able to save some time on your next social media campaign while still delivering stellar results for your business or clients.
Ali is a digital marketing blogger and author who uses the power of words to inspire and impact others. He has written for leading publications like Business2Community, Inc. Magazine, and Marketing Profs. When not writing, he enjoys spending time with his family.