Social media is the new ‘water cooler’.
If you’ve ever been at a party and heard someone say, “I saw this on Facebook,” then you know what I’m talking about. Social media is everywhere and has become a huge part of our lives—and it’s not going away anytime soon.
The problem is that social media can be overwhelming and intimidating, especially for small businesses that don’t have an entire team dedicated to managing their accounts.
That’s where these AI tools come in!
These tools are designed to make social media management easier and more efficient so you can focus on what matters most: your business.
Let’s take a look at some of my favorite free AI tools for social media and digital marketing:
What do AI Tools do?
AI tools can increase your productivity by automating most of the time-consuming tasks which are related to digital marketing.
They will help you get more out of social media, SEO, content creation, email marketing, and analysis so that you have more time for strategic planning and achieving business goals.
AI Tools For Digital Marketing and Social Media
The following 8 tools are free and can be used by any small business regardless of their technical skills.
Some might require a bit of basic coding knowledge but it’s nothing to worry about because most platforms have intuitive interfaces which you will get the hang of pretty easily.
1. Exod.ai – Automate Your Facebook Ads
Exod.ai is a Facebook advertising AI tool that can help you create and manage ads automatically.
It works by training the platform to learn your business, and target audience, and convert them into customers.
Small businesses are always striving to do their best for their social media ad campaigns, and as a result, often find themselves wasting a lot of time on little things that don’t matter.
Exod.ai is an AI tool that will optimize your campaigns for you without you having to spend any time at all on them!
This means not only will your campaigns be optimized, but conversions will also go up as a result!
Here’s how this tool works:
2. Jasper.ai – AI Copywriting Tool
Jasper is a simple copywriting AI tool that can write emails for you automatically, which saves plenty of time and helps to boost your email marketing efforts.
It’s not just for emails though, you can use it to write blog posts and social media messages, and social media ads too!
This tool is great because most digital marketing professionals are already overwhelmed with the amount of content writing they have to do.
It doesn’t matter if your small business needs a simple email or an in-depth blog post; Conversion.ai will get the job done and you can sit back and watch!
The tool uses Natural Language Generation (NLG) to understand your target audience, write a message and produce results.
3. Uizard.io – Sketch, Snap and Your Landing Page Will Be Ready
Uizard.io is an AI tool that uses machine learning to help you design your landing page without having to use any graphic software whatsoever!
All you have to do is upload a screenshot of what you want the landing page to look like and then tell it about your business, target audience, and goals for this particular campaign.
Uizard.io will then create a professional-looking landing page for you in minutes and the best thing is that it works on both PC and Mac!
It can be used to design small business websites, landing pages, and funnels too- any web work you need to be done.
Related Post: 5 AI Tools For Web Design and Development
4. Design.ai – AI Tool for Creative Content Design
Design.ai is a tool that can help you with creative content design and it covers everything from infographics to flyers, social media creatives, and email signatures!
It’s completely free though there are paid plans if your small business needs extra features or wants to use it for commercial purposes.
This AI tool works using machine learning so all you have to do is tell it what you want and it will generate professional-looking results.
Also, Design.ai has a video maker, that can turn your text content into videos (with AI-generated voiceover), which is great for those interesting stories you want to share on your social media and emails.
You can download or share your work with one click of a button on this platform which makes for a much more streamlined process.
5. Synthesia.io – AI-based Marketing Video Generation Tool
Small businesses are always looking for ways to increase engagement on their social media platforms and video content is one of the best tools they can use.
Synthesia.io is an AI tool that helps with this by enabling marketers to create high-quality videos using text!
You can either pick one of their avatars as the spokesperson or create your virtual avatar.
Simply copy and paste the text and this AI tool will turn it into a professional-looking video within minutes!
Here’s how it works:
6. Descript – All-in-One Audio and Video Editing Tool
Descript is an AI tool that you can use to create audio/video for your social media posts, blog posts, and even videos!
A few things that make Descript stand out are that it has features like Overdub where you can record yourself and then add/edit your dialogues by simply changing the text in the video transcript.
AI then updates the video with new/updated dialogues generating your natural human-sounding voiceover.
How cool is that?
It doesn’t stop there, you can also use this tool to create podcasts just simply copy and pasting your text. AI will turn it into a podcast in your voice.
This tool has plenty more cool and amazing features. Here’s a quick overview:
7. ShortlyAI – Another Copywriting Tool (for short-form content)
ShortlyAI is another great AI tool that helps small businesses with copywriting.
It’s mainly used to write short-form content like tweets, captions, product descriptions, and even SEO meta elements!
You can use this tool to generate content on any platform or social media channels including Facebook, Twitter, and Instagram.
It’s designed for people who need more words daily like SEOs, bloggers, business owners, etc.
All you have to do is input your main keywords (or copy the text of what you’re trying to write) and Shortly will write you a huge chunk of content in no time.
8. GoogleAI – Best Learning Resource for Anything AI (Plus, has some cool tools)
Google AI is a one-stop shop for all things AI.
You can find courses, research papers, and even blog posts on this site.
Not to mention it has some great tools like Google Cloud Vision API where you can upload an image or picture of your choice and get its meaning back in text format.
You also have the option of getting the same result but in the form of a logo, which is great for logos that are hard to read.
For example, you can use this tool to create an AI-powered chatbot (or virtual assistant) like Google Assistant or Siri by using their APIs and other tools on this site!
Conclusion:
So there it is… these were some of the best AI tools that will help any small business with their digital marketing, social media, copywriting, and audio/video content generation.
You don’t have to worry about hiring a content writer or paying crazy fees for an outsourced video creation from agencies anymore.
All the resources mentioned here are great, easy-to-use tools where all you need is an internet connection and you’ll be ready to go in no time.
Have you tried any AI tools in your social media marketing that I missed here?
Let me know in the comments below!
Related Post: Top 10 Free AI Text Generators
Ali is a digital marketing blogger and author who uses the power of words to inspire and impact others. He has written for leading publications like Business2Community, Inc. Magazine, and Marketing Profs. When not writing, he enjoys spending time with his family.