In today’s B2B landscape, LinkedIn has become one of the most important social media platforms.
In fact, it is now second only to Facebook in popularity among professionals.
This means that any B2B company would be wise to create a LinkedIn marketing strategy and take advantage of all the benefits it offers.
If you are new to LinkedIn Marketing:
Linkedin is a professional social network that has become one of the most popular places for professionals to connect and find jobs.
The site offers its members many features including The ability to build a company page with basic information, select which industry they work in and then add their current position and photo; share or publish articles from other websites
In a study of over 5,000 businesses, HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%.
Almost three times or 277% higher than both Twitter (.69%) and Facebook (.77%). (HubSpot)
Free ROI Calculator: Calculate your Social Media Advertising ROI
Here are five ways you can increase your ROI with LinkedIn marketing.
1. Develop Content That Gets Shared On LinkedIn
It’s no secret that content drives views on LinkedIn.
The more shared content you have on your page, the more people will see it and potentially follow your company or connect with you as a potential customer.
Provide information that is valuable to your industry or niche and share it frequently.
Did you know: LinkedIn posts with images get 2x higher engagement?
LinkedIn has already done some of the work for you by presenting relevant content in their news feed, but make sure that what you post will be something people want to read more about.
It’s not enough just to write a blog article, for example; take pictures of your products and share them with your followers.
The key is to be engaging and informative without seeming like you’re trying too hard.
Suggested: What are the Best Channels for Generating B2B Leads?
2. Create Customized Campaigns For Your LinkedIn Audience
There are many different types of audiences on LinkedIn – and each one is going to respond differently to different marketing campaigns.
If you want to be successful, tailor your messages for the audience that you are trying to reach.
For example, if you’re a B2B company looking at recruiting engineers from India then make sure that all of your content (posts and advertisements) talks about this specifically.
Creating custom campaigns will help you to get the most out of your LinkedIn marketing efforts.
By focusing on one audience or type of content, you can see better results and make a bigger impact.
Read: Top 7 AI-based Content Writing Tools
3. Observe What Works On LinkedIn
Don’t just blindly post without understanding what works and why.
If you think about your audience, analyze LinkedIn’s data for you to get relevant insights into their behavior patterns – then make decisions based on this information.
After a few months of monitoring how your followers react to certain content types, you’ll have a better idea of what will resonate with them.
This information can also help you to improve your marketing strategy in other places.
Interesting fact: LinkedIn users are 20x more likely to re-share a video post.
For example, understanding that people respond best when they are allowed to contribute content themselves might mean that you share more blog posts in your news feed instead of just sharing articles from around the web.
It also means that you should be creating more blog posts and resources for your audience.
Don’t get discouraged if it doesn’t work right away; take the time to learn from what does work instead of wasting time on what doesn’t.
Related: 5 Creative B2B Online Marketing Campaign Ideas
Conclusion:
In addition to the above, make sure to write compelling, clear messaging on your company page to make it easy for prospects to contact one of your sales representatives.
Use message ads to target people who have been browsing or visiting specific pages within LinkedIn with ads about products they may be interested in based on their prior viewing history.
Include high-quality images on your profile as well as any other social media account like Twitter or Facebook which will help differentiate you from competitors.
Make sure all employees at your company know how important it is to provide excellent customer service when communicating with prospects and customers.
I hope this information will help you to refine your B2B LinkedIn marketing strategy and see the benefits of this powerful tool.
Ali is a digital marketing blogger and author who uses the power of words to inspire and impact others. He has written for leading publications like Business2Community, Inc. Magazine, and Marketing Profs. When not writing, he enjoys spending time with his family.