Insurance marketing has changed dramatically over the years.
Many insurance companies now solely use the Internet and social media platforms to reach potential clients.
This shift has proven extremely successful for many insurance businesses.
But it can be confusing and frustrating for someone who doesn’t know where to begin.
The following are 5 insurance marketing ideas and social media strategies that will help you implement a successful digital marketing campaign.
If you want your business to thrive by using the power of the internet, you must follow these five steps.
Step 1: Develop an SEO Strategy
Search engine optimization (SEO) is a method that is frequently used to increase your visibility on search engines.
Insurance companies need to use SEO because search engine results are the most frequently used resource when people would like to find a business online.
When you create an SEO strategy, be sure to consider the following:
1) Start with keyword analysis
After creating a list of possible keywords that may be searched, you need to figure out how competitive those are.
Use this tool from Wordtracker to search for variations of your keywords.
To find words with high search volume, filter the list by “Competition” and “Global Monthly Searches.”
2) Use compelling headlines in blog posts and articles
To gain more visibility on the internet, you need to create interesting content.
If you want to gain a lot of traffic from search engines, make sure your blog post headlines contain compelling and engaging information.
3) Use keywords in your anchor text links
When linking over different websites, be strategic about which links have keywords that are related to your business.
For example, if you run an insurance agency and want to link someone from an article on your blog to the homepage of your website, don’t link them with a generic URL such as “www.yourwebsite.com.”
Instead, use keywords in anchor texts such as “Get a quote at www.yourwebsite.com.”
4) Consider your local rankings
To get more traffic from people who are in your area, you must ensure that you are properly ranked for local searches.
Use Google My Business to create an account and claim listings related to your insurance agency.
Then, be sure you have claimed your listing on the main pages of other sites that are relevant to your business, such as Yelp or Angie’s List.
5) Submit your website to directories and listings
If you want more traffic from search engines, consider submitting your website to local websites and business directories.
This will put you in front of new customers who aren’t aware of your business and may need a product or service that you offer.
Suggested Reading: 5 Free SEO Tools to Improve Your Rankings in Google
Step 2: Create an Email Marketing Strategy
According to the latest report, 89% of consumers check their email daily.
Email marketing allows you to reach your target audience automatically and effortlessly.
To make the most of your email marketing efforts, be sure that you are following these three steps:
1) Use an opt-in strategy
Email marketing is effective because it allows people to sign up for updates regarding your business.
But if you don’t give them a clear way to opt into your business, they aren’t likely to engage with you.
Don’t make someone go through a difficult process or give out their personal information before allowing them the opportunity to sign up for more information about your agency.
Instead, give people multiple ways of opting in such as offering a drop-down box of common interests that relate to your business, a form that allows people to fill out their personal information and sign up for your agency updates, or a place where people can click if they are interested in more information about your business.
2) Create compelling content
After you have created an easy way for people to opt into your email marketing list, be sure you use your email updates to send your target audience information that is interesting and engaging.
If you don’t know where to start, write about relevant industry news or include customer testimonials in your emails so they can see how your agency has helped others in the past.
3) Ask for feedback from subscribers
Keeping customers informed is an easy way to win over new clients.
To entice more people to subscribe and engage with your email marketing strategy, ask for their feedback in the emails you send out.
If someone likes what they see from your business (after reading one of your emails), they will be more likely to continue receiving updates as well as tell others about it.
Step 3: Offer value through webinars
According to a survey, 54% of consumers like to watch online video content.
But if you want to take full advantage of this statistic, make sure that your videos are helpful and offer value.
To do this, start with educational webinars.
A Webinar is an online presentation that allows you to bring in a group of people and give them information about your business.
But how do you stand out from the crowd?
Firstly, make sure that your videos are interesting.
You want to show people what they can get out of using your agency rather than simply talking about the services you offer.
Secondly, give people a clear reason to watch it.
Make sure you let people know what they are going to get when they click on your video and address any questions or concerns that may be on their minds.
And thirdly, offer some incentives for watching the video.
A simple thank-you gift can go a long way in encouraging people to invest more time into your business.
If you are interested in learning more about webinars and want to market your insurance agency effectively using this technique, check out this article.
Suggested Reading: How to design your content for a perfect webinar experience
Step 4: Publish a guest blog post
Guest blogging is a great way for an insurance agency to get its name out there and give its target audience a better understanding of what the agency does.
If someone likes what they read in the guest post, they will be more likely to retain that information about your business and check up on you later.
There are several ways that you can make this strategy work for you:
Guest posts on industry publications that have a high number of followers and readers.
Creating engaging content will bring in new clients as well as help your agency to get more exposure.
You can start by promoting your guest blog post through social media and then reach out to other agencies who are looking for quality content to feature in their publications.
Start a LinkedIn group for your insurance agency and invite other agencies to post some content about what they do.
For example, if you are an insurance agency that offers commercial insurance, you can start by creating a group called “Commercial Insurance Professionals.”
Then you will be able to engage with other agents who work in the same field and help each other to create more leads in your marketplace.
Suggested Reading: How to create a blog that gets 25,000 visitors from Google
Step 5: Build a powerful social media presence
According to a recent study, 90% of consumers say that they are influenced by brands they follow on social media.
Social media is an opportunity for you to build a community around your insurance agency.
When you publish the right content that appeals to your target audience, they will be more likely to engage with you and eventually turn into clients.
Instagram can help you to create high-quality images of your employees having fun in the office and make posts that are short yet enticing enough for followers to want to know more about what you do.
Instagram can also be a useful tool for insurance agencies that want to show their followers how happy their clients are with the services they offer.
For instance, if you are an auto insurance agency, you can post images of your clients driving around in their new cars and talk about what makes them so thankful to have found your business.
You can also post images of your happy clients during company parties and other fun events.
Remember to always post valuable content about your business as well as promote it on social media platforms like Facebook, Instagram, Twitter, Pinterest, and LinkedIn.
Conclusion:
In this article, you were given a variety of ways that your insurance agency can market itself more effectively.
You learned about the importance of including local SEO tips in your marketing strategy and how to leverage social media for business growth.
I hope that these marketing ideas will help you as you grow your insurance agency and provide excellent service to clients near and far!
Good luck!
Ali is a digital marketing blogger and author who uses the power of words to inspire and impact others. He has written for leading publications like Business2Community, Inc. Magazine, and Marketing Profs. When not writing, he enjoys spending time with his family.