In today’s B2B landscape, LinkedIn has become one of the most important social media platforms. In fact, it is now second only to Facebook in popularity among professionals. This means that any B2B company would… Read More »B2B Linkedin Marketing Strategy: 5 Ways To Increase Your ROI

A new term in the world of digital marketing is automation. It is a term used to reference activities that help digital marketers drive and increase interaction with their audience. This includes things like email… Read More »5 Free AI Tools For Digital Marketing Automation

WordPress is the most popular CMS in the world. It’s a powerful platform that can help you easily manage your website and its content. But it also comes with some security risks, just like any… Read More »WordPress Security: 6 Tips To Secure Your Website

Some of the most effective B2B online marketing campaigns are those that involve some sort of creative idea. The creativity can range from a well-written blog post to an online video, or even something as… Read More »5 Creative B2B Online Marketing Campaign Ideas

Marketing automation is an investment, not a cost. Who are the people that you want to reach? What’s your desired outcome for these contacts? How do you measure success if they don’t connect with you… Read More »4 Key Phases of a Successful Marketing Automation Plan

The lack of qualified web designers and web developers has been a serious issue for years now, and it’s not getting any better. The demand is outpacing supply as more companies are looking to hire… Read More »5 Free AI Tools For Web Design and Development

AI-based tools are becoming increasingly popular in digital marketing, and they’re not going anywhere anytime soon. AI is computer intelligence that enables machines to learn from experience without being explicitly programmed. As you might imagine,… Read More »7 AI-based Digital Marketing Tools For SEO and Online Advertising

To be successful, every startup business needs to do things a little differently. While there is no one-size-fits-all approach that will guarantee success for all businesses, some best practices are universal and many startups have… Read More »5 Things Best Startup Businesses Have In Common

Performance marketing is a type of digital marketing that focuses on the performance of the customer, and not just their purchase. This marketing approach uses a range of tactics to increase conversions, such as A/B… Read More »Performance Marketing – What does it mean for B2B Businesses

Traditional marketing methods are becoming increasingly ineffective as customers become more digitally connected. As a result, restaurant and cafe businesses have turned to digital marketing. Restaurants are also discovering that traditional and digital marketing strategies… Read More »6 Digital Marketing Strategies for Restaurants and Cafes

Successful affiliate marketers use a variety of techniques to promote their affiliate links online. While there isn’t one best way to promote your affiliate links, there are several effective methods you can use to drive… Read More »How To Promote Your Affiliate Links Using These 5 Proven Hacks

Insurance marketing has changed dramatically over the years. Gone are the days of agents gathering contact information at farmers’ markets or tailgate parties, and then mailing a solicitation to each home within a certain zip… Read More »5 Insurance Marketing Ideas and Online Marketing Strategies

Lead scoring is a way of quantifying the sales-readiness of leads (prospects) in your marketing system. It’s a number, which increases based on prospect actions with an explicit goal to qualify prospects so you can… Read More »What is Lead Scoring and Why It Matters for Your Business?

A lead magnet is a tool used to entice potential customers to request information at the point of contact from your company.   You can use digital and print media as well as social media… Read More »How to Create a Lead Magnet: Ideas, Tools, and Examples

A Customer Journey Map is the product of collaboration—between members of your marketing team and people in your company’s other functional areas. But how do you know where to start? How do you keep the… Read More »10 Best Practices for Crafting an Effective Customer Journey Map

Storytelling is a powerful tool used by communicators to enhance meaning, engage an audience and facilitate learning. It is no wonder then that many businesses invest in professional storytellers. However, when it comes to nonprofits… Read More »The Art of Storytelling for Non-Profits and Philanthropy

In my experience, having worked in lead generation, there is no objective answer to this question. According to a recent study, social media usually generates the most B2B leads but at a very low cost… Read More »What are the Best Channels for Generating B2B Leads?