70 Best Social Media Management Tools for Small Business

Ah, social media. The perfect place to showcase your small business, connect with customers, and accidentally like your ex’s photo from 2015.

As a blogger and small business owner, I know the struggle of managing multiple social media accounts all too well.

But fear not, my digital friends!

I’ve scoured the internet and found the 70 best social media management tools (most of the tools are free) for small businesses, so you can stay on top of your social media game without sacrificing your sanity.

So if you are tired of juggling your small business social media like a circus clown. These social media management tools will have you looking like a pro in no time!

With tools for management, scheduling, analytics, collaboration, and content creation, you can wave goodbye to the social media chaos and say hello to marketing success.

Let’s dive in and become social media superheroes!

Social Media Scheduling Tools for Small Business

Got social media scheduling woes? These tools have got your back!

Attention all social media procrastinators! If you’re still posting in real time, it’s time to wake up and smell the hashtags.

Scheduling your social media posts ahead of time is the key to a successful social media strategy and getting your life back.

But with so many scheduling tools out there, it can be overwhelming.

But don’t worry!

I’ve done the dirty work and found the 10 best social media scheduling tools for small businesses, so you can sit back, relax, and let the tools do the work.

1. Hootsuite – A popular and comprehensive social media management tool that allows you to schedule, publish, and monitor social media activity across different platforms.
2. Buffer – A user-friendly platform that enables you to schedule social media posts, analyze performance, and manage multiple social media accounts.
3. CoSchedule – A versatile tool that combines social media scheduling with content marketing, email marketing, and project management.
4. Later – A visual social media scheduler that focuses on Instagram and allows you to preview your posts before they go live.
5. Sprout Social – A social media management tool that offers scheduling, publishing, and analytics features.
6. Loomly – A user-friendly social media scheduler that offers collaboration, approval workflows, and social media post optimization suggestions.
7. Agorapulse – A platform that offers scheduling, publishing, and monitoring features, as well as social media contests and promotions.
8. Sendible – A social media management tool that offers scheduling, publishing, and analytics features, as well as customer relationship management (CRM) tools.
9. Sked Social – A social media scheduling tool that offers advanced features for Instagram, such as the ability to schedule Instagram Stories and carousel posts.
10. Planoly – A visual Instagram planner that allows you to visually plan your grid, schedule posts, and analyze performance.

With the click of a button, you can schedule your social media posts for the next week, month, or even year (okay, maybe not a year, but you get the idea).

It’s like having your own personal social media butler, taking care of all your scheduling needs so you can focus on the important stuff, like catching up on Netflix or finally cleaning out your junk drawer.

So go ahead, choose the scheduling tool that fits your small business needs, and get ready to say goodbye to the endless scrolling and posting.

With these social media scheduling tools, you’ll be able to kick back, relax, and enjoy the fruits of your social media labor (while your butler takes care of the rest).

Social Media Analytics for Small Business

Measuring the success of my social media strategy is crucial for making informed decisions and optimizing my social media efforts.

Social media analytics tools provide valuable insights on engagement, reach, impressions, and other metrics that help me track my performance and identify areas for improvement.

Here are the 10 best social media analytics tools that I’ve used and recommend:

1. Sprout Social – A social media management tool that offers robust analytics, including social media reports, sentiment analysis, and competitor analysis.
2. SocialPilot – A social media scheduling and analytics tool that offers detailed social media performance reports, team collaboration, and client management features.
3. Sendible – A social media management tool that offers analytics on social media performance, audience growth, and engagement.
4. Hootsuite Insights – A social media listening tool that allows you to monitor social media mentions, track sentiment, and analyze brand health.
5. Google Analytics – A free tool that offers web analytics and tracks social media traffic and conversions on your website.
6. Agora Pulse – A social media management tool that offers in-depth social media analytics, including engagement, reach, and performance reports.
7. Brandwatch – A social media listening and analytics tool that allows you to monitor brand mentions, track sentiment, and analyze trends.
8. Keyhole – A social media monitoring and analytics tool that offers real-time tracking of hashtags, keywords, and influencers.
9. Meltwater – A media monitoring and analytics tool that tracks social media mentions, competitor analysis, and industry trends.
10. Quintly – A social media analytics tool that offers customizable dashboards, benchmarking, and competitor analysis.

So, are you ready to become a social media ‘Sherlock Holmes’?

Thanks to these awesome analytics tools, you’ll be able to track every click, like, and share with the precision of a crime scene investigator (minus the crime and gore, thank goodness).

Choose the social media analytics tool that fits your small business needs and get ready to become the detective of your social media world.

Who knows, you might just solve the case of the missing engagement and go viral (in a good way, of course).

Social media listening and monitoring tools

As a small business owner, it’s important to not only create content and engage with our audience but also listen to what they’re saying about our brand and industry.

Social media listening and monitoring tools allow me to track brand mentions, monitor industry trends, and respond to customer inquiries and complaints.

Here are the 10 best social media listening and monitoring tools that I’ve used and recommend:

1. Mention – A social media monitoring tool that allows you to track brand mentions, analyze sentiment, and collaborate with your team.
2. Brand24 – A social media listening tool that monitors social media mentions, reviews, and discussions related to your brand and industry.
3. Hootsuite Insights – A social media listening tool that allows you to monitor social media mentions, track sentiment, and analyze brand health.
4. Awario – A social media listening tool that offers real-time monitoring of brand mentions, competitor analysis, and sentiment analysis.
5. Sprout Social – A social media management tool that offers social media monitoring and listening features, including social media mentions, competitor analysis, and brand health monitoring.
6. BuzzSumo – A social media analytics and content discovery tool that allows you to track social media mentions, analyze competitor content, and identify top-performing content.
7. Talkwalker – A social media listening and analytics tool that offers real-time monitoring of brand mentions, sentiment analysis, and crisis management features.
8. NetBase Quid – A social media analytics and listening tool that offers real-time social media monitoring, audience segmentation, and competitive analysis.
9. Falcon.io – A social media management and listening tool that offers social media monitoring, analytics, and crisis management features.
10. Digimind – A social media monitoring and listening tool that offers real-time tracking of brand mentions, competitor analysis, and crisis management features.

These social media listening and monitoring tools have helped me and other small business owners stay on top of our brand reputation, monitor industry trends, and respond to customer inquiries and complaints.

Choose the one that fits your business needs and start listening to what your audience is saying.

Social media advertising tools For Small Businesses

As a blogger and small business owner, I understand the importance of social media advertising to reach new customers and promote my products or services.

Social media advertising tools allow me to create, manage and optimize my ad campaigns across various social media platforms.

Here are the 10 best social media advertising tools that I’ve used and recommend:

1. Facebook Ads Manager – A social media advertising tool that allows you to create, manage and track ads across Facebook and Instagram.
2. LinkedIn Ads – A social media advertising platform that allows you to target B2B audiences based on job title, industry, and company size.
3. Twitter Ads – A social media advertising tool that allows you to create and promote tweets to specific audiences.
4. Pinterest Ads – A social media advertising platform that allows you to promote pins and target specific demographics and interests.
5. TikTok Ads – A social media advertising platform that allows you to create and promote video ads to a young and engaged audience.
6. Snapchat Ads – A social media advertising tool that allows you to create and promote snaps to a young and highly engaged audience.
7. AdEspresso – A social media advertising tool that allows you to create and manage ad campaigns across various social media platforms, including Facebook, Instagram, and Google Ads.
8. Quora Ads – A social media advertising platform that allows you to promote ads based on user interests and topics.
9. Reddit Ads – A social media advertising platform that allows you to promote ads based on user interests and subreddits.
10. Google Ads – A pay-per-click advertising platform that allows you to promote your business on Google Search, YouTube, and Google Display Network.

With these social media advertising tools, you can craft the perfect ad for your small business, target it to the right audience, and watch the clicks (and leads) roll in.

Choose the one that fits your business needs and budget, and start promoting your business across social media platforms.

Social media content creation tools

You know what they say, “Content is king, but if it looks like it was made in MS Paint, it’s a clown.” That might not be the exact quote, but you get the point.

Anyway, the good news is that I have some awesome tools to help you create top-notch content for your social media (Pulitzer Prize-worthy, or maybe not!).

1. Canva – A design tool that offers templates and drag-and-drop features to create graphics for social media, email marketing, and other marketing materials.
2. Adobe Spark – A design tool that offers pre-made templates and easy-to-use tools to create graphics, web pages, and videos for social media.
3. Piktochart – A design tool that offers templates and drag-and-drop features to create infographics for social media, blog posts, and other marketing materials.
4. Animoto – A video creation tool that allows you to create professional-looking videos with photos, video clips, and text overlays for social media.
5. Lumen5 – A video creation tool that allows you to turn blog posts, articles, or text into engaging videos for social media.
6. Biteable – A video creation tool that offers pre-made templates and drag-and-drop features to create videos for social media, including ads and social media stories.
7. Easil – A design tool that offers templates and drag-and-drop features to create graphics, animations, and GIFs for social media.
8. Venngage – A design tool that offers templates and drag-and-drop features to create infographics, posters, and reports for social media, presentations, and other marketing materials.
9. PromoRepublic – A design tool that offers templates and drag-and-drop features to create visuals for social media, including post designs, covers, and ads.
10. Stencil – A design tool that offers templates and drag-and-drop features to create graphics for social media, including post designs, covers, and ads.

These social media content creation tools have helped me and other small business owners create high-quality and engaging visuals, videos, and graphics for our social media platforms.

Choose the one that fits your business needs and start creating professional-looking content for your social media platforms.

By the way, I created this video using Lumen5, generated the voice-over using ClipChamp, and designed the thumbnail in Canva.

Social media collaboration and workflow tools

As a savvy small business owner, you know the power of teamwork and the importance of a well-oiled machine.

And with the help of some nifty social media collaboration and workflow tools, your team is unstoppable.

Gone are the days of endless email chains and lost tasks – now, you and your team are like a finely-tuned social media machine, churning out engaging posts and captivating content with ease.

With these tools, you can plan and execute your social media strategy like a pro, without missing a beat.

1. Asana – A project management tool that allows you to create tasks, assign them to team members and track progress for your social media campaigns.
2. Trello – A project management tool that offers boards, cards, and lists to organize and track your social media tasks and activities.
3. Monday.com – A project management tool that offers customizable workflows and automation to manage your social media tasks and activities.
4. Airtable – A database tool that allows you to organize and track your social media content and campaigns, including schedules and analytics.
5. Later – A social media scheduling tool that offers team collaboration features, including content review and approval, and campaign planning.
6. CoSchedule – A social media management tool that offers team collaboration features, including task assignments and progress tracking, and content planning and scheduling.
7. Sprinklr – A social media management tool that offers team collaboration features, including content approval workflows and customer service management.
8. Brandwatch – A social media management tool that offers team collaboration features, including task assignments and progress tracking, and social media listening and engagement.
9. Hootsuite – A social media management tool that offers team collaboration features, including content scheduling and approval workflows, and social media monitoring and listening.
10. Slack – A team collaboration tool that allows you to communicate and collaborate with your team in real-time, including social media updates, feedback, and support.

Thanks to these amazing collaboration and workflow tools, you’re about to take your small business social media presence to the next level.

Choose the one that fits your business needs and start collaborating with your team to improve your social media campaigns.

Conclusion

In conclusion, social media management is essential for small businesses to establish and maintain a strong online presence.

By using the right social media management tools, businesses can save time and effort while improving their social media strategies and engaging with their audience.

In this article, I have shared the 70 best social media management tools available for small businesses, including tools for management, scheduling, analytics, collaboration, content creation, and more.

These tools have been tried and tested, and they can help you achieve your social media goals.

Remember that the key to success in social media is not just the tools you use, but also the strategies you implement.

Experiment with different tools and tactics, track your results and adjust your approach based on your data.

With the right tools and a solid social media strategy, your small business can build a loyal following, drive traffic to your website, and ultimately grow your business.

Related Post: How to Use AI for Social Media Marketing

Ali Liaquat

Ali is a digital marketing blogger and author who uses the power of words to inspire and impact others. He has written for leading publications like Business2Community, Inc. Magazine, and Marketing Profs. When not writing, he enjoys spending time with his family.