AI-based tools are becoming increasingly popular in digital marketing, and they’re not going anywhere anytime soon.
AI is computer intelligence that enables machines to learn from experience without being explicitly programmed.
As you might imagine, AI can make a huge difference for time-strapped businesses with limited manpower.
It will only keep getting better as technology improves.
Here are 7 AI-based tools for small businesses that could be useful to you in your digital marketing efforts:
1. Atrica: AI Tool For SEO
The Atrica algorithm automates SEO performance through real-time feedback on keywords, links, and social media.
This AI tool provides a preview of the competition in search engine rankings to help small businesses stay on top of their game.
Atrica is a good option for small and medium-sized businesses that want to stay on top of their game without having an SEO expert on staff.
You can visit Atrica’s website to learn more and see if it’s the right AI tool for your business!
2. IBM Watson: AI-Driven Marketing Automation Tool
IBM Watson is an AI-driven marketing automation tool that can be used to develop personalized customer messages.
It has a cognitive engine and natural language processing capabilities, allowing it to learn from customer interactions.
Watson includes many different modules for analyzing data such as sentiment analysis or clustering algorithms.
With capabilities to combine online and offline data, Watson is a powerful digital marketing tool that can be used to help small businesses take their customer service game up a notch.
Visit IBM Watson’s website for more information and see if this AI-driven marketing automation tool could work for your business!
3. MarketMuse: AI-based Content Planning and Optimization Tool
MarketMuse is an AI-based content marketing strategy tool to create posts that are well-written, engaging, and generate quality leads.
MarketMuse is designed with AI technology, which means it gathers relevant data from the internet across many topics.
Once your post has been created by the AI-based engine, you can edit it as needed to meet your specific needs.
This tool is perfect for several industries like healthcare, law firms, or even consulting agencies who want intriguing articles that will engage their potential customers at every turn.
You can learn more about this AI tool on MarketMuse’s website.
4. Blueshift: AI-Powered Email Marketing Tool
Blueshift is an email marketing tool that uses AI to make the tedious and time-consuming tasks of email marketing easier.
The AI tool classifies subscribers into different segments, analyzes which content has been most successful for each group, and then automatically sends emails that are relevant to the recipient’s interests.
It also allows small businesses to send personalized messages even when they don’t have all of their customer information on file.
Visit Blueshift’s website to learn more about this AI-powered email marketing tool and see if it’s the right fit for your business!
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5. Albert.ai: AI-Based Paid Digital Advertising Tool
Albert.ai is the only AI-based digital marketing tool that autonomously plans, executes, tests optimizes, and evolves all three areas of paid search – paid programs and organic platforms.
Rather than relying on a company’s in-house marketers to develop strategies for their own channels every day, Albert.ai spends its time continuously learning from all of your past efforts.
It can then suggests the best digital marketing moves at any given moment–whether it’s serving your ads or letting you know when you’re not hitting industry benchmarks.
Albert’s intelligence level rivals that human marketers do by analyzing correlations between Google Ads features like recent spending levels vs conversions rates and more than billions of individual data points.
The AI algorithm then decides which combinations will generate the maximum results per dollar spent.
For more details, you can visit Albert.ai’s website.
6. Crayon: AI Tool for Market and Competitive Intelligence
Crayon’s AI-driven competitive intelligence platform allows you to capture, analyze, and act on your competitors’ every move.
Crayon uses AI and machine learning to learn from the data it captures, so that over time as your business grows and changes you can rely on Crayon’s intelligence layer to sort through all of the noise in an organized, curated view.
The Intelligence Layer combines human and artificial intelligence to filter out what matters most and surface key insights.
Help your sales, marketing, product, and executive teams make better decisions with real-time insights.
You can learn more about Crayon’s powerful AI features by visiting its website.
7. LivePerson: AI-powered Conversational Cloud
As more and more of your customer’s time is spent on messaging apps, LivePerson has developed an AI technology that helps businesses solve their engagement challenges.
LivePerson’s robotic salesforces are powered by Conversational Artificial Intelligence (CAI), making it easier for brands to break through and provide customers with a better experience across every channel-Phone, instant chat, SMS text messages & email.
This AI tool enables a real-time conversational platform that makes it possible for CRMs or any business app to collect user intent data from one conversation and then serve up relevant content automatically using AI understanding.
Whether you want to offer automated product recommendations based on what they’re searching for, send a coupon to customers who have purchased from you before, or let them chat with your brand’s virtual sales assistant – LivePerson can do it all.
Learn more about LivePerson’s AI-powered chatbots & messaging tools at liveperson.com
Conclusion:
With a mix of predictive analytics and machine learning, these AI-based marketing tools will be an invaluable resource for your team.
Whether you’re trying to increase leads, sell more products or create better customer experiences, these AI-powered tools can take your digital marketing efforts to the next level.
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Ali is a digital marketing blogger and author who uses the power of words to inspire and impact others. He has written for leading publications like Business2Community, Inc. Magazine, and Marketing Profs. When not writing, he enjoys spending time with his family.