It’s not often that we see an opportunity to improve outcomes by combining technology (AI) and marketing. When the two worlds collide it can be a game-changer for your efforts.
We all know that the world is changing daily. The way we socialize and communicate has been revolutionized by technology.
We can now shop online without leaving our living rooms. This new age has made human interaction less meaningful and we are beginning to feel the effects.
The online experience is now becoming an extension of our day-to-day life, meaning that even the most niche of products can be sold on a larger scale.
This means AI is not just going to work for big businesses looking to make a profit; it will enable small businesses to sell niche products more effectively.
There are many examples of how AI is used in marketing, but not everyone knows about it.
Therefore, if you want to stay ahead of the game and make sure your business isn’t left behind, here are 7 ways that you can use artificial intelligence (AI) in your digital marketing strategy:
1. Narrow down your audience with AI
If you have a high budget, you can use AI to get as much information as possible about your customers.
There are many different ways that this can be done. You could hire workers to manually search through the data, or you can use an automated solution.
The optimal route is using an automated solution so it works faster.
A great tool to use is Google Analytics. This gives you information about your customers’ online behavior – what they like, how long they spend on particular pages before browsing elsewhere, the sites they visit before and after visiting yours, etc… all of which will be useful when creating a digital marketing strategy.
Using this data, you can tailor your messages to resonate with your audience.
A good example of this is Amazon’s ‘recommendations’. This works so well because you know exactly what that customer wants by looking at their previous purchases and browsing history.
The best thing about using AI in this way is the speed at which it operates. It can process data much faster than human workers ever could.
As well as this, automated solutions are always consistent with the same level of efficiency and quality, meaning you can trust that your data is accurate.
2. A/B testing using AI
You might have heard about A/B testing before – it’s something that’s used frequently in digital marketing to see which messages resonate best with customers.
A/B testing is conducted by showing two versions of a message to your target audience. Then, you analyze the data and see which version performed better.
Addressing an issue in this manner is time-consuming and labor-intensive, though – especially if you’re a small business with limited resources.
AI can be used as a solution to this problem. It is capable of analyzing a huge amount of data quickly and consistently.
This allows you to spot which messages resonate best with your audience before they even know it!
3. Generating leads – using ‘machine learning’
Machine Learning is one of the most exciting breakthroughs in AI as it gives businesses the ability to make better decisions. It enables companies to create algorithms that enable them to learn as they go along and get better results over time.
It’s important to note, though, that these machine learning tools are not designed to replace people, but rather enhance their decision-making to provide a more effective service.
If your business has a high volume of leads, you can use these tools to automate the 99% of non-converting leads that you might miss out on.
It will help your team identify the best clients and get rid of those who would not be profitable.
AI enables companies to make better decisions by providing automated solutions for tasks such as voice recognition and image processing.
As mentioned previously, one of the biggest benefits of AI is the speed at which it operates. Your business can streamline its operations by using AI to do tasks that would normally take hours or days to complete manually.
This means you can concentrate on better marketing strategies and focus your efforts on more important things that will help grow your business in the long term.
If your business is trying to bring more leads into the funnel, you can use AI to generate a steady stream of leads for your team, saving them time and effort.
Plus, it enables businesses to adapt quickly and efficiently.
For example, if there is a sudden change in market trends or some other relevant information, businesses can detect this easily and change their message accordingly – rather than having to go back manually and edit all of the content.
4. Sending personalised correspondence
AI’s ability to process data efficiently means that it is capable of producing thousands or even millions of different messages quickly.
The best part about this is that it enables businesses to send personalized and tailored messages to their clients.
In this way, businesses can make a huge impact on customer loyalty by sending out interesting information about the products or services they offer.
It also enables you to provide your customers with more relevant offers and deals.
It is worth noting that using AI in this way will give you a much more effective way to acquire and retain new clients.
By personalizing your messages, you are building a bond based on trust between the brand and its customers.
They will see that they are being listened to which helps to increase customer satisfaction. By doing this, businesses can build customer loyalty and reduce their churn rates.
5. Business intelligence and better data collection
The use of big data has grown significantly in the past few years and will continue to do so in the future.
The amount of information that we generate each day is growing faster than ever; this information includes things like social media activity, website traffic, customer behavior patterns, etc.
With AI, you can gather data much quicker and efficiently than ever before.
This means that you can analyze and assess your data in a quicker way, which then gives you an insight into what is working for your business and where you need to improve.
For example, you could use AI to gather information from social media posts or website visitor sessions to help measure how well each part of your marketing campaign is performing.
If you see that one part seems to be underperforming, the solution may be as simple as making a change.
This enables you to make informed decisions by having clear and comprehensive data at your fingertips.
Another way in which AI helps businesses with data collection is through its ability to analyze large amounts of data in seconds.
This includes information like customer feedback, any comments or complaints that you receive, or other relevant data.
By analyzing this data and creating an action plan as a result, businesses can make decisions that will improve their product offerings or marketing strategies to suit the needs of their customers.
This makes it easier for businesses to provide high-quality products and services to customers and in turn, this will improve customer loyalty.
6. Reducing costs through innovation and automation
It is no secret that running a business can be difficult – especially when you’re on a strict budget.
This is why businesses must find ways of reducing their expenses effectively so they can grow with confidence and without worrying about spending too much.
Businesses that rely on advanced technologies in their operations will be able to make the most of this technology by saving time and reducing costs.
This can include things like implementing robotic process automation which helps businesses automate low-value tasks which frees up employees’ time for higher-value tasks, such as troubleshooting.
This means that you can make the most of your employees and they will have more opportunities to take on other tasks as a result.
AI is also able to accelerate the process of innovation which allows companies to explore new business models or try out something different in their operations.
By doing this, we could see businesses using advanced technologies in brand new ways in the future which will change the way that industries operate.
7. Better customer service
The main goal for any business is to provide a level of customer service that meets or exceeds their client’s expectations.
Businesses must do this because it builds loyalty and increases customer satisfaction and your brand reputation.
By using AI, businesses can work with customers in a more personalized way and find out what their needs are so they can tailor their products to suit them.
This means that companies will be able to provide better customer service through the use of personalized products or services.
It will also mean that businesses have the ability to serve customers quickly and in a more effective way which will help them build a long-lasting customer relationship.
To summarize: Using AI in digital marketing operations is a great way for organizations to offer more personalized services to customers if done correctly. This means that businesses will be able to offer a more tailored service that can improve customers’ overall experience.
It is also important for new companies to make their presence known by using AI because this will ensure they stand out from the competition.
Ali is a digital marketing blogger and author who uses the power of words to inspire and impact others. He has written for leading publications like Business2Community, Inc. Magazine, and Marketing Profs. When not writing, he enjoys spending time with his family.