The Artificial Intelligence (AI) market is projected to grow by 43% annually, and the use of Artificial Intelligence (AI) in Digital Marketing will increase with it.
AI has been changing digital marketing for a while now; but as this technology matures, many brands are seeing an uptick in their ROI.
In this blog post, we’ll discuss 6 different ways Artificial Intelligence is changing digital marketing.
1. Artificial Intelligence (AI) saves time by handling repetitive tasks
Artificial Intelligence (AI) can take a lot of the heavy lifting out of our everyday digital marketing workloads and free up time for other more strategic tasks.
For example, Artificial Intelligence is often used with predictive analytics to create customer profiles based on behavioral trends.
This helps marketers optimize their campaigns so that they are tailored specifically towards an individual customer’s needs instead of just targeting everyone in your target audience as one person.
AI automates the process of advertising on social media platforms.
This makes it easier for marketers to target a large audience at once and reach potential customers who are most likely interested in their product, service, or brand without spending excessive time creating posts.
AI can also be programmed with algorithms that allow your company’s message to keep up with current events so that you’re always reaching out to new audiences instead of just repeating what has already been done over and over again.
2. Artificial Intelligence (AI) enables fast and continual innovation
Artificial Intelligence (AI) is constantly learning and innovating.
The idea of AI being able to learn at an accelerated rate makes it possible for brands to continually evolve with the trends that are happening in real-time, rather than waiting months or years for new content ideas to come out.
This also enables them to create a more personalized experience for each individual customer by using Artificial intelligence algorithms which allow customers’ preferences and patterns from browsing on your site–to be analyzed so you can better serve them what they’re most interested in seeing next time they visit your website.
In addition, Artificial Intelligence (AI) helps marketers stay innovative because when it comes down to crunch time during brainstorming sessions where there may not be enough people around who have deep expertise within a specific industry, Artificial Intelligence (AI) can help to fill in the gaps.
AI is also able to analyze which content is most likely going to resonate with an audience and this ensures that your click-through rates will be higher than if you were just guessing what would work on a campaign by yourself.
Research has shown that AI predictions of engagement rate are 20% more accurate than those done manually because Artificial Intelligence learns from past data where humans do not have access to as much information about their specific target demographic.
Suggested Reading: Quantum AI – How Will It Impact The Future Of Digital Marketing
3. Artificial Intelligence (AI) is cheaper and requires fewer resources than hiring a human
AI is cheaper because Artificial Intelligence (AI) doesn’t need things like health insurance, daycare, or a salary. AI can complete tasks that would be very difficult for humans and so they require fewer resources than having an in-house team of people who can do the same work as AI.
Since Artificial intelligence algorithms are constantly learning from past data where there may not have been any way to access that information before–we’re now seeing Artificial Intelligence become more affordable for small businesses too instead of just larger companies with huge budgets.
Suggested Reading: 7 AI-based Digital Marketing Tools For SEO and Online Advertising
4. Artificial Intelligence (AI) outperforms humans
Artificial Intelligence is quickly becoming a powerful digital marketing tool that can replace human intelligence in many ways. Not only are AI systems capable of completing tasks like data entry, keyword research, relevancy ranking, and language translations faster than humans could ever hope to do with their own time constraints.
AI also makes it possible for companies to scale up while reducing overall costs. This means more efficient operations for businesses without having to hire as much human labor or spend on expensive software licenses each year.
On the bright side, AI will improve the quality of work created by humans who can spend more time on creative aspects of their job rather than tedious tasks like data entry and language translations.
5. AI-driven marketing tools make it easier than ever to get the best content that converts
AI-driven marketing tools make it easier than ever to get the best content that will convert. Artificial Intelligence (AI) makes it possible for marketers to find and retarget their ideal audience by analyzing specific data points about them, such as what they searched for on your site before or how much time spent reading each article in a category.
This means AI is capable of learning from past results which humans cannot do unless there was some type of manual analysis done beforehand–and Artificial Intelligence can outperform humans at these tasks too!
This also helps digital marketers create a more personalized customer experience because Artificial intelligence (AI) algorithms allow customers’ preferences and patterns from browsing on your website–to be analyzed so you can better serve them with content and products they’re most interested in seeing next time.
Suggested Reading: Top 7 AI-based Content Writing Tools
6. Conversions are maximized with intelligent automation using AI
Artificial intelligence has the ability to understand intent, optimize conversion rates and minimize customer churn. AI can learn from previous interactions with customers to make smarter decisions based on what they are likely looking for next.
For example, if a customer has shown a preference for iOS devices, it will automatically guide them to the most appropriate product page.
AI can also be used to optimize email campaigns and analyze social media posts for key insights into what customers want from their interactions with a company.
Artificial Intelligence is transforming digital marketing by making our lives easier, more productive, and profitable! Artificial intelligence will take the lead in driving customer engagement, maximizing conversions, minimizing churn, and automating marketing processes.
Now some of you might be thinking if AI will take over your jobs in the coming years? Well, the idea of artificial intelligence taking over all human jobs has been a huge question for society. AI is and will continue to be a new form of technology that is constantly being innovated. However, it could be argued that AI can create more jobs than it takes them away. What do you think?
Ali is a digital marketing blogger and author who uses the power of words to inspire and impact others. He has written for leading publications like Business2Community, Inc. Magazine, and Marketing Profs. When not writing, he enjoys spending time with his family.