A new term in the world of digital marketing is automation.
It is a term used to reference activities that help digital marketers drive and increase interaction with their audience.
This includes things like email marketing, SMS, online advertising, social media management, etc.
This article reviews 5 tools that can be used to automate your digital marketing tasks, as well as gives you an introduction to what this all entails.
1. Axiom.ai: AI Tool For Digital Automation
Axiom.ai is a great choice for digital marketing automation and it can help to improve customer experience, increase website traffic, generate leads, and boost engagement with your customers.
It has built-in AI that lets you set up workflows by specifying the desired outcome (e.g., “when this happens, do that”).
You can also automate your day-to-day marketing processes with this AI tool.
Axiom.ai has a free trial, which includes up to 30 minutes of monthly run-time, so it’s worth checking out before committing too much time or resources to this kind of software.
You can also create an account for just $10/month with its starter plan that offers 5 hours run time.
2. IFTTT: AI Tool To Automate Marketing Tasks
IFTTT (If This Then That) is a great option for people who are looking for an AI tool to help them automate their marketing tasks.
It has over 600 apps that can be used in conjunction with one another, and you can set your own rules as well (e.g., “If I post something on Facebook then share it on Twitter”).
You can use IFTTT to manage your social media, send reminders and alerts, create a content calendar, etc.
With IFTTT you just need to specify the trigger event and then choose which app or service will execute that command.
It’s easy to set up with this AI tool because it doesn’t require any coding skills, and it’s free to use, but you do need an account.
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3. Integromat: The most Advanced AI Automation Platform
Who wants to spend their time doing tedious, mundane tasks when you could be spending it on something more enjoyable?
Integromat is like your personal AI robot assistant: it automates the boring work for you.
In just a few minutes, your integrations are set up so that Integromat can do all of the heavy lifting for you!
Integromat does all of the thinking and programming while you get work done.
How does it know what to do? That’s simple: with Integromat’s AI-powered Task Templates.
You can create a task for anything from sending an email to scheduling a meeting, and then pick the ones that you want as part of the automation.
4. Microsoft Power Automate
It’s a lightweight AI-based tool by Microsoft. I like to automate tasks using Power Automate.
Using this tool, you can combine different apps so that you do not need to use many apps for one specific task.
I use it to connect apps to remember appointments, remind me to drink water and exercise, and even check my credit score.
With a free tier, you get 750 runs per month, unlimited flow creation, and 15-minute checks.
5. Quickwork: AI Tool To Automate Workflows
Quickwork is a platform that makes it easy to automate workflows and business processes. All you have to do is identify the process you want to automate and start adding an app.
Every app in Quickwork is pre-integrated with other apps on the platform, so you can just drag and drop them into a workflow to create your process.
To automate a process, all you have to do is find and add the relevant app from their library of over 1000, drag it into your workflow, customize a few settings for each app (if necessary), and hit start.
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Conclusion:
There are many applications for AI tools in both digital marketing and automation.
If you’re considering using these tools, it is best to start small with your experiments so that you can have a better understanding of how they work before investing too heavily into them.
It might be worth starting by trying one or two of these tools.
These tools offer assistance in automating simple tasks like scheduling meetings or providing customer service to more complex ones like managing marketing activities and sales analytics.
The key takeaway from this article is that all businesses should consider adopting some form of AI-based automation because many benefits can be reaped, including increased efficiency and cost savings.
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Ali is a digital marketing blogger and author who uses the power of words to inspire and impact others. He has written for leading publications like Business2Community, Inc. Magazine, and Marketing Profs. When not writing, he enjoys spending time with his family.