Artificial intelligence is poised to change how we use digital marketing, and it’s time to get prepared. Here are 4 applications of AI in digital marketing:
1. Personalized Email Content
Artificial intelligence can be used in email content personalization by analyzing customer data and using that information to customize the message. This would not only strengthen the bond with customers but also make them feel like they are getting a more personalized experience from you.
For example, if you are selling a product about cooking steak, AI would be able to offer additional recipes or tips for preparing other food items such as potatoes.
AI can analyze what customers respond best to in emails with certain messages or offers, and use that information to create more targeted emails.
AI can also be used in customer service by analyzing the frequency of customers using certain words or phrases when they reply to a message from you. AI could then provide suggestions for responses based on this data.
2. Automated PR
Automated PR is a great use of Artificial Intelligence in digital marketing because it can help save both time and money.
A company could pay an AI program to automatically generate posts that are targeted towards the audience they’re trying to reach, which would only require minimal edits on their part before posting them.
Another benefit of using this type of automation is that it can help save time by not having to manually check the sentiment of journalists and influencers. Artificial intelligence could use data from their previous posts, tweets, and social media updates in order to monitor what these individuals are saying about your company or product without any human input.
3. Digital Marketing Campaigns
Artificial Intelligence can be used to monitor what’s happening on social media, such as Facebook or Twitter, in order to detect changes in sentiment towards a product.
When someone tweets about how much they love their new shoes from Company X, an AI program could be used to analyze that tweet and find users with similar interests since it’s likely they would also love Company X. Artificial intelligence can then target these people in order to advertise new products or deals through Facebook Ads for example.
4. Content Creation
Artificial Intelligence can help automate the process of coming up with ideas and writing a post, which will result in more posts that are relevant to your specific audience.
As AI continues to evolve, it’ll be able to write articles based on trending topics or competitive content since it’s constantly collecting data. Artificial intelligence can also be used for content curation, which is the process of finding and analyzing articles relevant to your niche.
The use of artificial intelligence in digital marketing is only just beginning. As AI advances and becomes more sophisticated, so will its benefits when it comes to digital marketing campaigns.
So don’t wait – AI offers endless possibilities to help you succeed in your digital marketing campaigns, and it’s time to start preparing your digital marketing strategy for this new technology.
Ali is a digital marketing blogger and author who uses the power of words to inspire and impact others. He has written for leading publications like Business2Community, Inc. Magazine, and Marketing Profs. When not writing, he enjoys spending time with his family.