How Should You Respond When a Brand Crisis Hits?

How Should You Respond When a Brand Crisis Hits?

Sometimes, despite your best efforts, things just go wrong. Normally, you can say, “Sorry!”, and move on. But what happens when a brand makes a mistake? If the problem is internal, maybe the IT or HR teams can help. But what if an employee posts an offensive message on a brand’s social media account, orRead more about How Should You Respond When a Brand Crisis Hits?[…]

About Ali Liaquat

Ali is an award winning growth hacker and digital marketer. He has been featured by various news media outlets, including Harvard Business Review, Forbes, Social Times, Crunch Base, MarketingProfs, Inc Magazine, and few others. Received Innovation & Excellence Award in 2015 from Corporate LiveWire, UK.

How To Use Video To Create A Brand Community

How To Use Video To Create A Brand Community

These days, it seems that there is so much video content that it’s hard to get viewers’ attention. When a brand makes a video channel, it’s not only competing with other brands but also with everything else that lives online. Still, some brands seem to have a loyal following. So, what content gets people engaged?Read more about How To Use Video To Create A Brand Community[…]

About Ali Liaquat

Ali is an award winning growth hacker and digital marketer. He has been featured by various news media outlets, including Harvard Business Review, Forbes, Social Times, Crunch Base, MarketingProfs, Inc Magazine, and few others. Received Innovation & Excellence Award in 2015 from Corporate LiveWire, UK.

Top 20 Web Analytics Tools for Growth Hackers

Top 20 Web Analytics Tools for Growth Hackers

Businesses often say that about 50% of all their marketing is a waste. But which 50%? This is where technology can help. With these web analytic tools, Growth Hackers can now track and measure all the marketing efforts and see what works and what does not. A proper web analytic system allows Growth Hackers to trackRead more about Top 20 Web Analytics Tools for Growth Hackers[…]

About Ali Liaquat

Ali is an award winning growth hacker and digital marketer. He has been featured by various news media outlets, including Harvard Business Review, Forbes, Social Times, Crunch Base, MarketingProfs, Inc Magazine, and few others. Received Innovation & Excellence Award in 2015 from Corporate LiveWire, UK.

10 Ways to Generate More Leads for Less

10 Ways to Generate More Leads for Less

All You Can Eat Leads Wanna have a successful and profitable business? Then you need leads… and lots of them. Nothing happens without a lead. No sales, no revenue, no profit, no nothin’. Below are 10 ways to generate MORE leads without spending a bundle. But before we get to the list, there are aRead more about 10 Ways to Generate More Leads for Less[…]

About Ali Liaquat

Ali is an award winning growth hacker and digital marketer. He has been featured by various news media outlets, including Harvard Business Review, Forbes, Social Times, Crunch Base, MarketingProfs, Inc Magazine, and few others. Received Innovation & Excellence Award in 2015 from Corporate LiveWire, UK.

Target, Pitch and Win Over the Media

Target, Pitch and Win Over the Media

In this article, you will learn how to find the right media outlets to promote your business, what should you say to reporters to convince them to cover your product, and what’s an elevator pitch. How to Develop a Media Pitch that Gets Attention Courting the media is like dating. While there are a lot ofRead more about Target, Pitch and Win Over the Media[…]

About Ali Liaquat

Ali is an award winning growth hacker and digital marketer. He has been featured by various news media outlets, including Harvard Business Review, Forbes, Social Times, Crunch Base, MarketingProfs, Inc Magazine, and few others. Received Innovation & Excellence Award in 2015 from Corporate LiveWire, UK.

7 Characteristics of Successful Brands

7 Characteristics of Successful Brands

What are the characteristics of successful brands? Let’s back up a bit and think about what your brand was created to support. Your product or service. You’ve got one, or you wouldn’t be here. You’ve got one that can really help people, one that can make a real difference in people’s lives. Unfortunately, the word isRead more about 7 Characteristics of Successful Brands[…]

About Ali Liaquat

Ali is an award winning growth hacker and digital marketer. He has been featured by various news media outlets, including Harvard Business Review, Forbes, Social Times, Crunch Base, MarketingProfs, Inc Magazine, and few others. Received Innovation & Excellence Award in 2015 from Corporate LiveWire, UK.

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