An explainer video has the power to tell a convincing story about your business in 60-90 seconds.
But before you even think about the cutesy illustration and animation, you need to pour everything you have into developing a killer video script. A well-written, engaging script is the foundation for a successful explainer video. Without the right foundation, the rest of the creation process is in vain.
So what can you do to make sure your video is a killer and not merely a nap inducer? It starts with proper preparation – knowing your audience, your message and your call-to-action is essential. Beyond that, here are some tips to help you with script writing.