Whether you are an independent consultant, a well established firm, or just a startup, you’ll get this question: “What products and services do you offer?” Or, “what is your company about?”
This is the perfect opportunity, not to necessarily “sell” your business but to make people want to know more about you and your company. And that’s where this 90 seconds explainer video will help you convert this opportunity into sales.
It’s recommended to keep the total length of your explainer video somewhere between 60 to 90 seconds. Having said that, the length of your script will depend on your audience. A captive audience in an auditorium endures about six to eight minutes before beginning to drift. An Internet surfer popping by your website tends to check out after two to four minutes depending on how compelling your material is and whether or not she needs your product.
Reduce the message of your entire video to one sentence and get that sentence somewhere in the first 30 seconds of the script. This tells the audience what to pay attention to in the video. Watch our video to learn how you can explain your product or startup in 90 seconds.