How to use Influencer Marketing to Sell more

How to use Influencer Marketing to Sell more

In this article you’ll learn what are [social media] influencers? How can they help your brand? And how can you engage with them (to sell more)? Imagine there’s a new company called XYZ Links that sells cuff links decorated with unpolished gems and stones. XYZ Links has had early success with a small, loyal customerRead more about How to use Influencer Marketing to Sell more[…]

Conversion Rate Optimization: 5 Tools That Work

Conversion Rate Optimization: 5 Tools That Work

Conversion Rate Optimization (aka. CRO) is the process by which digital marketers improve on desired actions, such as clicks on an offer, open rates of an email, downloads of an app, or purchases in a store. Marketers look to measure these actions, and use the measurements to help optimize outcomes. Any incremental improvement has the potentialRead more about Conversion Rate Optimization: 5 Tools That Work[…]

43 Penguin Friendly SEO Tips for Page One Rankings

43 Penguin Friendly SEO Tips for Page One Rankings

Have you heard of the Google Penguin? Before you ask this isn’t a Google mascot we’re on about, it’s the code name for one of their spam fighting algorithms. It helps decide which websites are worthy of being on the first page of Google. Penguin is now part of Google’s core algorithm, penalising websites thatRead more about 43 Penguin Friendly SEO Tips for Page One Rankings[…]

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